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From Experimentation to Transformation: McKinsey's Roadmap for GenAI Adoption

By Luis Juarez - Ceo
 August 21, 2024
Generative AI (GenAI) has taken the business world by storm, promising to revolutionize how we work and create value. But how far along are businesses in GenAI adoption? McKinsey's latest global survey paints a clear picture: while employees are enthusiastically embracing GenAI, organizations are struggling to keep up.

It’s time for businesses to stop experimenting and transform their processes through GenAI adoption. This article presents a summarized roadmap for this adoption based on the key takeaways of McKinsey’s findings.

The employee-organization GenAI adoption gap

McKinsey’s survey reveals a stark contrast between employees’ and businesses’ use of generative AI technology:

  • A staggering 91% of employees reported using GenAI for work, and most are optimistic about its potential to enhance productivity and skills.
Employees' level of Generative AI use. A roadmap for GenAI adoption
  • However, organizations need to catch up, with only 13% of them having implemented multiple GenAI use cases. This gap indicates a missed opportunity to harness generative AI's trillion-dollar potential.
Organizations' level of GenAI adoption

This disparity highlights the need for a strategic shift. Organizations must move beyond isolated experiments and embrace a holistic transformation that leverages GenAI's full capabilities.

McKinsey’s roadmap to transformation

McKinsey proposes a three-pronged approach to navigate this transformation successfully:

#1 Reinvent domains

Identify areas of your business where GenAI can have the most significant impact, such as product development, marketing, customer service, supply chain, and finance. Develop a comprehensive strategy to transform these domains by integrating GenAI into core processes and workflows.

Here are a few examples of GenAI’s potential impacts in three business domains:

  • In product development, you can leverage GenAI to accelerate design iterations, improve product quality, and optimize manufacturing processes.
  • In marketing, GenAI can personalize customer experiences, enhance content creation, and optimize marketing campaigns.
  • In supply chain management, GenAI can automate routine procurement tasks, accelerate and improve supplier discovery, and enhance supplier relationship management.

#2 Reimagine talent and skilling

McKinsey’s research finds that early adopters and leaders in GenAI adoption and implementation clearly understand their talent gap. They actively invest in upskilling and reskilling their workforce to adapt to the changing demands of the AI-powered workplace.

Awareness and preparedness for closing the Generative AI talent gap. And embracing GenAI adoption

This includes training employees to effectively use GenAI tools, interpret AI-generated insights, and collaborate with AI systems.

Businesses should develop new roles focused on AI strategy, implementation, and governance to support the transformation.

#3 Reinforce changes

Establishing a robust governance framework to ensure the responsible and ethical use of GenAI is paramount. Over 90% of early adopters say their company has implemented some governance structure over GenAI. They also recognize the importance of role modeling, reinforcement of new mindsets and behaviors, and other tenets of the Influence Model to enable these changes.

Share of respondents who recognize the importance of the different tenets of the influence model to implement organizational transformation. GenAI adoption.

Furthermore, businesses should create a dedicated Center of Excellence to oversee AI adoption, foster collaboration, and drive innovation. Companies must also cultivate a culture of experimentation, learning, and continuous improvement to maximize the benefits of GenAI.

Actionable steps for supply chain and procurement professionals

The implications of McKinsey’s research are profound for supply chain and procurement professionals. GenAI is not merely a tool to automate tasks; it's a catalyst for reimagining how your entire domain operates.

Here are three steps to achieve this transformation:

Step #1. Transform specific domains in your supply chain

GenAI has the potential to revolutionize supply chain management through automation, insights, and process optimization in the following specific domains:

  • Supplier discovery: GenAI can streamline the process by identifying potential suppliers based on specific criteria.
  • Logistics and warehousing: GenAI can optimize inventory management, demand forecasting, route planning, and more, increasing efficiency and cost savings.
  • Supplier relationship management: GenAI can analyze supplier data to identify risks, facilitate communication and collaboration with suppliers, and automate routine tasks.

Step #2. Embrace new roles in the supply chain

As Generative AI reshapes the supply chain landscape, supply chain professionals must adapt to new roles focusing on AI strategy, implementation, and governance. These roles demand a blend of technical expertise and business acumen.

Consider creating new positions or reskilling existing employees to fill these roles.

Step #3. Establish a Center of Excellence (CoE) for GenAI adoption

Procurement professionals should establish a dedicated Center of Excellence (CoE) to oversee the adoption of Generative AI technologies within their supply chain. This CoE should be responsible for:

  • Developing and implementing the organization's Generative AI strategy around supply chain management.
  • Ensuring alignment of Generative AI initiatives with business objectives.
  • Fostering a culture of learning and collaboration across departments to ensure a cohesive approach to Generative AI adoption.
  • Providing guidance and support to other business units on using Generative AI technologies.
  • Managing risks associated with the use of Generative AI technologies.

The time to act is now!

McKinsey's research underscores the urgency for organizations to embrace GenAI strategically. As the initial fears wane, companies that proactively transform their processes, structures, and talent strategies will reap the benefits of increased productivity and innovation and gain a competitive advantage.

GenAI is here to stay, and it's up to us to harness its power to create a more efficient, agile, and customer-centric supply chain. Babelus can be your partner in this transformation. 

Contact us to learn more about how Babelus can help implement GenAI in your supply chain, or schedule a quick one-on-one to set up a free pilot for your company.

Article written by Luis Juarez - CEO

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